Consistent and correct use of identity elements enhances the organization's image. In addition, our linkage with other “votes” is promoted by this identification with the Corporation. All communication from the Hospital, especially to external audiences, should be of excellent quality.
This standard must apply to all communication coming from Windsor Regional Hospital. This includes but is not limited to: letterhead, brochures, manuals, advertising, presentations, signage and Web site usage. The implementation of the graphic standards is managed by the Public Affairs department.
The Hospital's logo was designed by Hargreaves, Charbonneau & Associates. The sun emerging from behind the clouds (formed by a stylized "W") is intended to represent the passage of a storm and the onset of wellness. The informal graphic style projects an accessible community focus.
The designers recommend that, wherever possible, a “protective area” be left around the logo in all directions (see figure at right). This should be considered a “soft” rule of usage; in certain instances, graphic design requirements may dictate that the protective area be impinged upon. Users of the symbol who are uncertain as to the suitability of such usage should contact the Public Affairs Department, Windsor Regional Hospital, for clarification.
The official approved colours are Pantone Teal #322 and Pantone Yellow #116. The logo can be published in either a one-colour format, two-colour format or three-colour format. In the one-colour application, the logo should appear in teal or in the absence of colour in black. In the two-colour format, the lettering of the cloud appears in teal and the sun in yellow. In the three-colour application, the cloud should print in Grey PMS #422.
green: R: 1 G: 130 B: 126
yellow: R: 255 G: 197 B: 41
grey: R 160 G: 161 B: 165
METROPOLITAN CAMPUS: 1995 Lens Avenue, Windsor, ON N8W 1L9
1030 Ouellette Avenue, Windsor, ON N9A 1E1